The Church Reveals a Beautiful New Logo
In a recent general conference, President Russell M. Nelson asked us to use the Church’s correct name to truly give credit to whose church this is.
Last night in General Conference the prophet revealed a beautiful new logo for the church.
I don’t know if we had an official logo before this announcement, but I think it could have been considered an image or silhouette of the Angel Moroni statue which is found on the east center spire of the Salt Lake temple.
The Logo Incorporates Several Important Elements
Front and center the logo displays Thorvaldsen’s Christus. The Church uses the Christus extensively in its literature and other publications and it is widely associated with the Church.
The Church purchased a replica of the statue in the 1950s to illustrate to the world our belief in Jesus Christ. Since then the Church of Jesus Christ of Latter-day Saints has placed 17 other statues throughout the world. The two most famous of the statues are found in the Salt Lake Temple Square Visitor’s Center and the newly completed Rome, Italy Temple.
Next, the logo prominently displays the Church’s name. When I was a kid the title of the church was all one font size, then in the summer of 1997, they changed it to have “Jesus Christ” in a larger text to help emphasize our belief in Christ.
The rectangle around the title represents a cornerstone referencing the passage in the Bible of “Christ Himself being the chief cornerstone.”
Third, surrounding the Christus is an archway symbolizing Christ’s emergence from the tomb.
One last element I noticed was the converging angled lines found in the outro in all of the recent media presentations the church has produced. I think it’s a nice inclusion of existing branding the church has been using.
President Nelson said of the logo, “[The symbol] portrays the resurrected, living Lord reaching out to embrace all who will come unto Him.”
Image Credit: The Church of Jesus Christ of Latter-day Saints